Advertising is a growing art form that never ceases to amaze advertisers and consumers. With different media vehicles to choose from and a vast pool of creative minds ready to unleash their craft to the consumer world, we are able to witness creativity jump off pages, evoke emotions, and influence our purchasing behavior. Advertisers must keep up with trends, cultural values, and most importantly, technological advances in order to continuously connect with their consumers. We are able to attribute the successful practice of maintaining consumer relationships though creative advertising to the pioneers who had a major contribution in building the foundation and era of advertising.
Take advertising pioneer, William Bernbach, for example. He contributed much to advertising with his harmonious model of copywriter and art director partnership and his beliefs in a creative and persuasive soft sell as oppose to hard sell. Many of his ideas can be adopted as motivational models for creating successful advertising.
“The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly.” – William Bernbach
For all the creatives out there, grab your creative weapon of choice and let us create!